
This is the other major bit news out of Blizzcon.
Diablo III is offered free!*
*If you subscribe to World of Warcraft for 12 months.
If you had an active or inactive subscription on the 18th October 2011. New accounts can’t get it. More details on the deal are here.
Beta access to Mists of Pandaria is also part of the deal.
Oh you get a free World of Warcraft in-game mount too : Tyrael’s Charger
I view this as a smart move from Blizzard. It looks generous and it holds up flagging World of Warcraft subscriber numbers.
But it’s not so generous as it might appear.
Blizzard can clawback any ‘losses’ via the long 12-month subscription and the extra pressure get the World of Warcraft Mist of Pandaria expansion, since you’re paying for the subscription anyway. There will also be opportunity for making money from purchases of Diablo III expansions and other merchandise (digital or otherwise). This will also increase Blizzard’s profits made via the real money auction house in Diablo III.
Still it’s a deal which will appeal to many especially those already committed to World of Warcraft.
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